SEO
SEO (Search Engine Optimisation) is the process of maximising your website’s potential in google and bing search engines, as an example, taking your website from the 3rd or 2nd page of search results to page 1 or 2 and keeping it there.
Did you know?
93% of online experiences begin with a search engine
75% of people never scroll past the first page of search results.
What does this mean exactly?
In SEO there are a number of different factors that play into the where and how for ranking in search engines.
Let’s break it down.
Tip: Google and Bing both use a defining method for the algotherium ranking process that was developed by a company called Moz. Here are the main ranking factors.
Domain Authority
Domain authority is a number between 1 and 100 given to your website based on the number of interactions other sites have with your site, aka Backlinks.
Now this is important because if you create backlinks with sites who have a low domain authority, spam warnings or illegal sites, this will drastically decrease your domain authority. Decreasing your position on google rankings.
Now the opposite is true if you have high domain authority backlinks, with plenty of social media interactions.
Another very important aspect of domain authority is the beginning stages of Backlink building. Also referred to as Referring Domains. Referring domains are the sites that actually link up to you. 1 referring domain with 100 backlinks < 5 referring domains with 5 backlinks.
Visibility
Images need to load correctly
Here are some thoughts to keep in mind.
- Is the writing on your page readable?
- Can you zoom on the website?
Interactivity
Length it takes for buttons to be responsive is important
Here are some thoughts to keep in mind.
- Is moving from one page to another easy, do people get stuck on one page and not have a way out?
- User Interface (UX) and User Interface (UI) plays a big factor in this one.
- Number of testimonials and reviews on your website or google my business page.
Page Load Speed
This is the rate in seconds at which your website takes to load. The biggest components of making sure your website loads faster are:
Total file size of website
The smaller the file size of your website, the faster it loads
Total server response time.
Number of milliseconds it takes your website to connect to the server.
CSS and Javascript
The direct coding of your website, if the coding is unorganised and large, the website will load slower, organised and smaller, website will load faster.
Content
Content needs to be relevant, original. Content is one of the most important factors of SEO.
Utilising the correct number of keywords throughout the post without sounding spammy.
Content that is AI generated or plagiarised without links to researched documents can be penalised.
On-page SEO
Having a relevant keywords link to a specific page, Along with the correct meta description of the page.
You website structure needs to be organised and easy to navigate.
Keyword research and optimisation is crucial.
Tip: Having a high bounce rate will negatively affect your on page SEO
Security
Making sure your website is working on HTTPS instead of HTTP
If your website has any virus or history of viruses it will be blocked by google, so make sure you have good security on the back-end coding of the website.